Creating Magic

As I’ve gotten back into blogging, I’ve been looking back at my favorite book reviews and realized I never wrote an actual review on my, probably all-time, favorite, Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney, by Lee Cockerell. I’ve mentioned it more than a few times but it deserves more.

Creating Magic probably took me twice as long to read, just because I did so much highlighting throughout. I have a good size personal library of leadership and customer service books and it is, by far, my most loaned out book.

This is the perfect book for any leader working in, or interested in, the service industry, and for that matter, any industry. After starting out his career as a much more hard-nosed manager, Lee has become the model of great leadership building immediate rapport with employees. He holds nothing back in this book, describing each job along his path and what he had to change about himself to become a successful leader.

One of my favorite quotes is actually the very first line of the book, “It’s not the magic that makes it work; it’s the way we work that makes it magic.” Following the 10 strategies of the book, Lee was able to become a highly-skilled, efficient, and admired leader as Executive Vice-President, Operations of Walt Disney World Resort. Those 10 Strategies are:

#1 - Remember, everyone is important

#2 - Break the mold

#3 - Make your people your brand

#4 - Create magic through training

#5 - Eliminate hassles

#6 - Learn the truth

#7 - Burn the free fuel

#8 - Stay ahead of the pack

#9 - Be careful what you say and do

#10 - Develop character.

These strategies can easily be implemented by the smallest business owner all the way to the Fortune 500 CEO. It’s the way that people are treated that makes any business, and Lee Cockerell gives you the common sense approach and inspiration to make it a reality.

Got Leaders?

So who's an author whose books I most look out for? Mark Miller is right about the top of

the list. His new book, Leaders Made Here, was just released and I happen to be hosting his blog this week.

So many leadership books talk about theories . . . sorry, dozed off there for a second. Mark writes in a way that keeps your interest and makes it easier to sink in. Want to learn quickly? Tell stories. That's exactly what Mark does. Through parables, he tells leadership stories that strike a cord. Here, we learn about building leaders - not one at a time or as needed - so there's always a leadership pipeline . . . a real culture of successful leadership.

My favorite quote from the book sums it up and goes like this: "A leadership culture exists when leaders are routinely and systematically developed, AND when you have a surplus of leaders."

Got Leaders?

Mark Miller - originally published on GreatLeadersServe.com

What do you talk about at work? Recently, I’ve come to appreciate how many conversations I have every week about leadership issues… dozens, scores – probably thousands of these discussions over the past decade.

What do you believe about a leadership pipeline? Do you think this is something only big companies do? Do you wonder why you don’t have one? Do you want to know the secret to creating a never-ending supply of qualified leaders? Keep reading…

I’m more convinced than ever when it comes to leadership, an organization has only two real choices: Hire leaders or grow leaders. And, over the long haul, I believe the right answer is a combination of the two.

I want to address the more challenging and probably more productive method – Grow your own.  Here are a few questions for your consideration if your current pipeline is not producing enough leaders to satisfy demand.

How do you define leadership? This is the most common mistake I see in organizations struggling to develop leaders. Without an agreed upon operational definition of leadership, creating a pipeline is virtually impossible. What do you want your leaders to be able to do? What character traits are you looking for in leaders? These are non-trivial questions! They represent the foundation for any legitimate attempt to systematically grow leaders.

Who are your emerging leaders? You cannot, nor should you, invest equally in the development of all your people. Targeted and strategic investments will pay the greatest dividends. Where do you place your bet? Emerging leaders. Before you can move forward with this approach, you must know who they are.

What stretch assignments can you give them? After you’ve identified emerging leaders, you can begin to shape their development. One powerful approach is to match individuals with appropriate stretch assignments. If selected carefully, these can be opportunities to test and strengthen future leaders.

What experiences do you want emerging leaders to have? When we think about developing leaders, our first thought is often about the skills of leadership. This is important. However, experiences can add depth to a leader’s resume and contribute greatly to his or her confidence. Experiences can include such diverse situations as working in a union environment, turning around a struggling division, launching a start-up, and more. You decide.

Who can you ask to mentor or coach emerging leaders? I am a fan of mentoring and coaching. There is something that happens in the context of a relationship that rarely happens when we attempt to go it alone. When done well, coaching and mentoring can unlock vast reserves of untapped potential in people. I realize you may not be able to afford external coaching for all your people, but you can assign an internal mentor to guide, challenge and encourage emerging leaders. You’ll be glad you did. Oh, before I finish here, I did promise you the secret to a successful leadership pipeline…Leadership.

You will never find a successful leadership pipeline without leadership. A vibrant process for developing leaders will not emerge spontaneously. When leaders decide to make leadership a competitive advantage and invest accordingly, that’s the day the construction of your pipeline begins.

How strong is your process for growing leaders?

Mark Miller is the best-selling author of 6 books, an in-demand speaker and the Vice President of High-Performance Leadership at Chick-fil-A. His latest book, Leaders Made Here, describes how to nurture leaders throughout the organization, from the front lines to the executive ranks and outlines a clear and replicable approach to creating the leadership bench every organization needs.

Surprise Me!

Chip Bell has done it again! I so anticipate getting his newest book releases in the mail

and his newest, Kaleidoscope: Delivering Innovative Service That Sparkles, was worth waiting for. Chip's writing style of giving us inspiring stories of actual people and organizations getting customer service right makes reading interesting and thought-provoking. Even if you're not in the customer service industry, you'll find this book worth a good read.

Today, I have the privilege of hosting a Chip Bell blog post.

Surprise Me! by: Chip R. Bell

How would you like receiving a birthday present without any wrapping or colorful bow...just a Post-it note on the present with handwritten: “Happy Birthday?”  What would an Easter egg hunt be like if the location of all the eggs were clearly marked with a red flag?  How exciting would a treasure hunt be if some else did if for you and just brought you the bounty?

Customers today live in an over-stimulated, highly entertained world and love surprise. Unfortunately, we have so automated, programmed and managed surprise that it is now assumed when it was once upon a time enchanting.  Remember a time when a front desk clerk, rental car agent, airline gate attendant, merchant or waiter enchanted us with an unanticipated value-added something.  It had a neighborly, old-fashioned feeling when we got an extra.  The mechanic fixed something broken while servicing our vehicle and wrote “no charge” on the invoice.  We heard words like, “It’s on the house” or “we’ll comp it!”

Then, the world of unexpected extras pretty much came to an end.  Easily blamed on the tough economy, the shift was more subtle.  Extras were not actually taken away, they were managed away.  The extremes of a “no variance” philosophy from TQM and Six Sigma got pushed way beyond its rank and pay grade requiring the frontline to hand over their spontaneous generosity to the computer.  Now, the computer, not the gate agent, decides if you get that first class seat upgrade based on your frequent flyer status and seat availability.  Getting upgraded to the concierge level at a hotel is a  computer-driven decision based solely on availability and affinity program status and not the judgment call of the desk clerk.

And, the customer, robbed of that Jack-in-the-box feeling of surprise, has simply built the expectation of an extra into their criteria for satisfaction much like the cleanliness of a hospital or the security of a bank.  Value-added has become value-assumed and no longer a loyalty-creating value at all.  Proof that it has become a given not an extra is how easily the customer is disappointed when he or she fails to get what was once presented as a true surprise.

It is time to bring back the trust and authority the frontline needs to be both generous and ingenious.  If the Ritz-Carlton can trust a housekeeper to responsibly spend up to $2000 to make sure a guest leaves happy, the waiter can be trusted with the decision to comp a dessert for a loyal customer. Employees who can successfully manage a family budget, juggle soccer, tutoring and baseball practice schedules, and shop for groceries can figure out ways to surprise customers without jeopardizing the unit standards or the bottom line. 

Turning ho-hum service into a compelling story customers are eager to share requires bringing back a setting lined in trust; a place filled with joyful innovation.  It takes leaders who are as courageous as they want their employees to be creative. It calls for leaders in search of invention, not obedience.

Chip R. Bell is a renowned keynote speaker and the author of several national best-selling books. His newest book is the just-released Kaleidoscope:  Delivering Innovative Service That Sparkles. He can be reached at chipbell.com. 

Chasing Relevance

So this may be one of the most important business books of the year - Chasing

Relevance: 6 Steps to Understand, Engage, and Maximize Next-Generation Leaders in the Workplace, by Dan Negroni.

Today we live in a world of multi-generational workforces. As Dan says, by 2025 the number of millennials in the workforce will grow to 75%. That's a BIG number and leadership must begin learning from and teaching them now.

Two things struck a cord with me outright. First is his profile of a millennial:

• Days filled with scheduled activities.
• Trophies for everyone on the team.
• Families of all different shapes and sizes.
• Socially connected every minute to everyone.
• Information at their fingertips.
• Multitasking is the norm.
• Center of attention.
• Family technologists.

As soon as I read this, the wheels immediately began turning. This is a great starting point for understanding how millennials fit into our society and office staff.

The second thing that hit me outright is the B.R.I.D.G.E model. Using this model will "build genuine and caring relationships that increase engagement, productivity, innovation, results, and profits". To bridge the gap, the B.R.I.D.G.E model consists of:

• Bust Myths - to break through assumptions.
• Real Deal - to create authentic relationships.
• I Own It - to become personally responsible for results.
• Deliver Value - by understanding and mentoring.
• Goals in Mind - with shared vision.
• Empower Success - with feedback and recognition.

If you're a new supervisor . . . or even a baby-boomer supervisor, you're going to want to read this book and implement the ideology. There's a big difference between the 55+ era and the millennial era. Now is the time to take hold of the reigns.

Under New Management

Times and technology are always changing. With these changes must come

process and management style changes. The problem is, that what we need to do to keep up doesn’t always happen. A new idea here and there is too slow and dispersed.

A number of things that I see in David Burkus’s new book, Under Management: How Leading Organizations Are Upending Business as Usual, I’ve seen before. But what’s great about it is that he gathers these things - and much more - shows great examples, and puts them into one easy to read, understand, and implement reference.

Including research and case studies, Burkus presents examples of organizations that have successfully implemented each of these practices. Zappos paying people to quit. Whole Foods hiring as a team. Wegmans putting customers first. Adobe eliminating yearly performance appraisals. McKinsey & Company celebrating employee departures (and keeping contact).

This is the book to read if you’re ready to make a positive change in your organization or even if you’re just starting out and building from scratch. Leave the past in the past. Let go of the old ineffective methodologies. Create an organization that will provide the base for success.

“To Do” or “To Stop?”

Well, I've been away from the blogosphere for about a month, but what a great way to

jump back in.  Today's guest blogger is John Manning, author of the brand new book, The Disciplined Leader: Keeping the Focus onWhat Really Matters.  Whether your leadership is in need of focus or refocus, this book is the place to go.  John gives you the tools to prioritize and create the right balance of activities to achieve the most successful results.

“To Do” or “To Stop?”

If you’re struggling with time management and feeling overwhelmed by the trivial many, it’s time to create a “To Stop” list.

Include activities on your list that aren’t vital to your professional and personal life and that can either be terminated or delegated to others. Consider involving your staff members in helping you develop this list, asking for their input. You may have people on your team who are happy to step up and assume more responsibility to improve their own skills. Lose what lacks real value in your life, and you’ll free up more time to focus on the “vital few” factors that drive your success.

Here are four steps to help you develop your “To Stop” list:

Evaluate where you spend your time. Pick an average week or month and chart your activities — write down what you are doing and what percentage of time you are spending on various tasks and responsibilities, e.g., answering emails, conference calls, putting out proverbial fires, etc. Within that snapshot, analyze when you were most productive — what did that look like? When were you least productive — what did that look like? Of everything you’ve listed, what really matters? Anything that qualifies as “noise” or is extraneous to your company’s mission and core strategies isn’t vital. Those are the items that belong on your “To Stop” list.

Understand the impact. Once you’ve charted what you’re truly doing with your precious time, it will be impossible to ignore or overlook the correlation between the “trivial many” and lost productivity. Let that discovery and any associated revelations (good or bad!) get under your skin and motivate you. Embrace this very natural catalyst to jumpstart the changes you’ll personally need to make.

Challenge yourself to let go. Just as you would with an unhealthy relationship or a bad habit, call upon self-discipline to let go of the work habits undermining your progress, productivity and profit. Take your “To Stop” list and start acting on it. Challenge your team and ask them to step up and take on some added responsibility. Simply put, to stop what’s on your “To Stop” list! Either find someone else to do it or quit it altogether.

Stay focused on the “Vital Few.” Once you’ve eliminated the “trivial many” from your daily agenda, be proactive about doing more of what’s essential to your success. How? Dedicate your free minutes to the “Vital Few,” whatever is directly related to your core mission, critical goals, or only what you can or should do. Stay the course, centered in this way, and you’ll find it’s much easier to avoid the temptation to slip back into old habits or get derailed by those ever-new distracters.

What are some of the “trivial” things you do that you could assign to others?

Originally published February 9. 2015

https://www.linkedin.com/pulse/create-stop-list-john-manning

John Manning is the president of Management Action Programs, Inc. (MAP), and author of The Disciplined Leader - now available on Amazon. Learn more about his work at www.disciplinedleader.com, or connect with him on Twitter @JohnMManning.

Wind In Your Sails

I like reading good books about leadership, business, and entrepreneurialism.  I also like sailing.

 Wind In Your Sails, by David Greer is right up my alley.  The thing is, the book doesn’t just have things I like, David puts them all together in an interesting and extremely informative manner.  It’s a new favorite.

Wind In Your Sails takes you through ten strategies for entrepreneurial success.  This includes vision, goals, innovation, sales, products, and people.  Did you catch that last one?  People.  There’s a common thread throughout the book.  Like David said, “People buy products and services. People deliver them. People create products.”  In order to be successful, you must know how to “attract, retain, and motivate the people in your business”.

This book doesn’t rely on a bunch of theories someone threw together in order to get their name on the cover of a book.  David Greer shares his 35 years of experience along with case studies of a number of other successful entrepreneurs.

Each of the chapters include said case study, lessons learned, and action challenges.  So it’s not a book you’re going to just read and put down to attract dust.  If you really want to be successful, you’ve got a great big helping hand right here.  Action - produces success.

The Age of the Customer

One of my favorite quotes in Jim Blasingame’s new book, The Age of the Customer, comes from Blasingame’s Law of Business Love, which reads, “It’s okay to fall in love with what you do, but it’s not okay to fall in love with how you do it”.

This IS the age of the customer and businesses cannot rest on the “normal”, or “what’s always worked”.  You have to start looking at what the customer wants and even knowing what they want before they do.

Cases in point:

Restaurants – posting daily menus and specials online.

Tire stores – creating a customer contact system to remind them when tires need to be checked, rotated and balanced.

Wholesale suppliers – figure out how to get more customers IN the door to get closer to the end user instead of just dropping merchandise off at their door.

One of my favorite quotes in the book . . . okay, I have more than one . . . is, “Remember, face-to-face is the original social media”.  You can, and should, demonstrate values and provide added resources online.  Build a community.  But face-to-face customer networking is still a very powerful tool.  Relationship building starts immediately.  Depending on the situation or business, when it comes to relationships, it may be lasting or even just long enough for that one interaction.

Jim shows us how customer relationships have been shifting and changing and we need to start thinking of our customers as partners.  The power has shifted from the seller to the customer.  He sets us up for continued change and success well into the future.  If you think you have a handle on customer expectations, you really need to read this book to set your ideas straight.

Would You Rather Keep the Rules or the People?

This week I'm happy, and honored, to relinquish my blog to guest bloggers, Beverly Kaye and Sharon Jordan-Evans, the authors of the newly revised book, Love 'Em or Lose 'Em.

If innovation is so important, why is it so hard to support? Why is it so easy to say no before saying yes? Why is it easier to see if there is a precedent for what an employee wants to do?

When your employees come to you with new ideas, concepts, or rule breakers, they want to hear “You’ve got a point” or “Let’s give it a try” or “Maybe that will work.” They want you to (at least occasionally) go to bat for them – to truly advocate for the change they want.  What prevents you from doing that?

Are You Boxed In?

You have no doubt been asked (probably more than once) to think “outside the box.” How ironic that most managers feel like the box has been handed to them (often by their bosses) and that they are supposed to think and act inside it. The box typically feels fairly rigid, as if it were made up of concrete walls—the rules. But with a shift in thinking, your box can be composed of different materials, each with unique properties. Here is an example:

This box has walls made of four materials.

Concrete. This wall represents rules that are truly rigid. It cannot be broken, pushed, bent, or shattered. “You must have a medical degree to practice medicine in this hospital.”

Glass. This wall is strong and sturdy, but if you hit it just the right way with just the right instrument at the right time, it will break. It represents the rules that may seem unbreakable but actually can be broken. “A woman will never be CEO of a major corporation.”

Rubber. This wall is thick and strong, but it has some give to it if you are willing to push hard. It represents rules that might be pliable. “We all put in a 40-hour week, from eight to five, five days a week.”

Vapor. This wall is made up of our beliefs, assumptions, and perceptions about the rules. “People will never fly.”

If you examine the rules you operate by, you will find that few of them are truly concrete. They just feel that way. The most formidable aspect of the box is often the vapor wall. Your beliefs and assumptions— or the company’s—often prevent you from questioning the rules. They may also keep you from hearing your employees’ questions.

Try this:

·         - The next time your employees question you about the rules (about their jobs, the organization, or the work at hand), stop before you say, “It can’t be done.”

·        - Check to see which wall is holding you (and others?) in the box. 

·         - Unless it is truly the concrete wall, work with your employees to bend or break the rules. Test the vapor wall and the beliefs that box you in. Evaluate new ideas fairly before you discard them.

Your talented people want you to recognize their good ideas and innovative solutions, and they want you to support their questioning. You will increase the odds of engaging and keeping them if you allow them to question the rules about their jobs, the workplace, and even the business.

Beverly Kaye is the Founder of Career Systems International. Sharon Jordan-Evans is the President of the Jordan Evans Group. This blog post is based on concepts from Love ‘Em or Lose ‘Em: Getting Good People to Stay by Beverly Kaye and Sharon Jordan-Evans. This bestselling book provides twenty-six strategies to keep talented employees happy and productive. In addition to updating and revising all information for the fifth edition, the authors have included more international stories and statistics. Available January 2014 on Amazon and in bookstores everywhere!

Why I Like My Mechanic Better Than My Doctor

Some doctors need to take a page from the customer service manual of my mechanic.  Why, you ask?  When 
was the last time you didn't have to pay for a follow up visit to your doctor?  Original appointment, follow up - just to see how you're doing, appointment to discuss your test results or to check on your medication size (I know - it's all driven by insurance companies - just go with me a minute).  Paying - even with a co-pay - for all of those appointments adds up very quickly.  No wonder people don't like going to the doctor.  Personally, I believe that "follow-ups" should be included with the original appointment.

Any business, medical or otherwise, could learn from my mechanic (Choice Automotive Repair).  His business is based on customer service.  There are a million mechanics around.  But he realizes that it's customer service that brings people back.  He tells me and shows me everything - and he doesn't mark up parts like others do.  I found him through word of mouth when I left my previous mechanic because of lousy customer service.

Recently, when I had to have my transmission replaced, he did what he could to get the price down and still have a quality warrantied product.  The first transmission didn't shift quite right and he made the company build an entirely new one.  I've had a couple minor issues since then with the transmission (covered) - plus some other minor things - and have not had to pay a thing.  He knows that it's not only the big things, but also the "little things" that will keep customers happy and coming back.  Just a smile and hello does not make great customer service.

In businesses where there's a lot of competition and you do the same thing, the only thing that may set you apart is customer service.

Now, to be fair, yes I've liked doctors in the passed, but have never actively recommended one.  Do you think I recommend my mechanic?  Absolutely.  All the time.  I may sound like I'm picking on doctors, but I'm really not, they just serve as a good example.  Actually, every type of business, whether medical, mechanical, service, or retail, needs to look at the whole picture, evaluate the regulations, and ask, "What is going to keep our customers coming back and talking - positively - about us?"  "What exactly is my customer getting, or not getting, for their payment?"   

What The Heck Is Going On?

What ever happened to, "innocent until proven guilty"?  Why has it morphed into just the opposite?

When Paula Deen was recently reported to have used the N-word - she was immediately chastised by losing sponsors before all the facts and issues came out.  When Trayvon Martin was shot, people immediately took to the streets in protest - without knowing ANY of the facts.

These two cases are currently being scrutinized in the media and legal system, meaning, we don't yet know the full extent of guilt to any of the parties involved.

Don't we find this in our everyday business life also?  How many have had leaders that jump to the conclusion and react instead of act?  It's the "easy" way out.  Sweep it under the rug and hope it goes away.  Problem is, that often makes it an even bigger issue to deal with and it ends up taking on a life of it's own, sucking up time and resources on it's way.

Leaders.  Stop.  Look at all the facts.  Act instead of react, and put yourself on the right track to making the right decision.

The Buck Starts Here

I'm presenting a corporate program on change tomorrow and in my research and development I found a very interesting "chain of excellence". It comes from, my fave, Disney.

Disney's Chain of Excellence goes like this:
Leadership Excellence -- Cast Excellence -- Guest Satisfaction -- Loyalty & Financial Results.
Every level is dependent on another. You can't have Cast Excellence unless you have Leadership Excellence. You can't have Guest Satisfaction unless you have Cast Excellence. You can't have Loyalty & Financial Results unless you have Guest Satisfaction.

The thing that really stands out after looking at this model is that you can't have any of the three levels unless you have the first - Leadership Excellence. This isn't where the buck stops, it's where it starts!

Leadership development and succession planning should be a top priority for all organizations.

Design Your Culture

"But I thought a culture just happens?" Well Skippy, a lot of them do. But a lot of them are baaaad.

The title of this post comes from one of the strategies that Lee Cockerell discusses in his book, Creating Magic, on how to create a culture of INCLUSION. The first line in that section defines a corporate culture (via Disney Institute) as "the system of values and beliefs an organization holds that drives actions and behaviors and influences relationships."

I've actually heard stories of organizations saying they don't need to work on their culture because it will just happen, that that will be their TRUE culture. Alert - Alert - Alert Will Robinson. You're looking at the makings of one of those baaaad culture's.

Leaders of your organization need to work on directing the culture - focusing on your values, beliefs, and relationships - so that it doesn't turn or work against you. One of the best ways to direct your culture is to use INCLUSION. I don't think there's any faster way to derail a culture than to exclude employee's. The less they know - the less they are asked - the less they are "partners" - the worse your culture will be.

Just think about it a second. With a lack of inclusion, comes more opportunity for "grapevine" and "water-cooler" talk. Your culture quickly becomes one that works AGAINST your organization.

Now I could ramble on about many aspects of growing and directing your organizational culture (and maybe some day I will) but if you create a sense of INCLUSION, you're going to be well on your way.

What kind of changes can you make, today, in the creation of a culture of INCLUSION?

It's All In The Details

Dick Nunis, former Chairman, Walt Disney Attractions said, "There are two words that make (operations) work around here . . . quality and pride. If you design, build, operate, and maintain with quality, people will take pride in what they do".

It's not enough to design and build. Without proper operation and maintenance there will be no pride - there will be no quality. Whatever you design will ultimately be a wonderful new product, service, or attraction. But what happens when it's just left to tend to itself?

Everyone "picks up trash". In other words, everyone pays attention-to-detail. That goes for all staff, from the CEO to the guy that just started at minimum wage yesterday. Quality and Pride are a part of everybody's job description. It's the entire "show" that, in the end, "wow's" your customers and guests.

React rather than overlook. It's really quite easy. When you approach your customers - smile and greet them. If you see trash on the floor - pick it up. If you see a burned out light - report it. If you see a customer looking confused - help him/her. If you see magazines scattered in the lobby - straighten them. Now how much time does that take? Seconds. You can afford seconds. React rather than overlook.

Your ability to provide attention-to-detail in all respects is the key to delivering that extraordinary experience that will keep your customers coming back.

K-F-C W-O-W

Every now and then when I receive exceptional customer service, I like to pass the story on.

My wife (Judy) and I stopped at a local KFC last night to get a 12-piece Family Meal - we had a $3 off coupon. We ordered from the drive-up and got our food very promptly. Sounds good so far, right?

Well, we got home and started sorting things out and found that we'd been given the 10-piece Family Meal instead. We should have thought something was up when we got the order so quickly (it was on special).

Anyway. Judy got on the phone and called the manager at the KFC. He was very cordial, apologized and told her he'd give us what we were missing if we'd want to come back - plus something extra for having to return.

After diner we did return and picked up the extra pieces of chicken and biscuit's (we were shorted 2 of each). PLUS he gave us 6 of the most delicious chocolate chip cookies (yes, we shared with the kids). Chocolate chip cookies may not sound like much to some, but it's not something he HAD to do.

What may have turned out to be a very negative experience and the last time we went to that KFC store - and probably would have been - turned out to be a positive experience and kept us as customers.

It doesn't always take an extravagant form of service to make people happy. All you have to do is show you actually do care about your customers.

Soccer-Mom Communication

Next time you’re on any of the social networks or your email, take a look at the differences in writing styles (linguistics). Who writes “softer” and who writes “harder”? Without sounding sexist . . . I bet you’ll find there’s a difference between women and men.

Gender differences are evident in the ways that women and men use email and other types of electronic forms of communication – such as social networks. For example, Susan Herring, a researcher at Indiana University, has found that in public electronic forums such as message boards, Facebook, Twitter, etc., men tend to make stronger assertions, be more sarcastic, and be more likely to use insults and profanity than women, while women are more likely to be supportive, agreeable, and polite.

David Silver, a researcher at the University of Washington, has found that women are more expressive communicators in the social media arena and encourage others to express their thoughts and feelings, while men are more brief and to the point.

Of course these are just general tendencies, evident in MANY women and men, not in ALL women and men. But before you go assigning someone as your organization’s social media writer/poster, take a good hard look at their writing and communication styles. The best choice may not be the CEO’s long-time male speech-writer. It just may be the soccer-mom admin assistant you just hired.

It's Show Business

Whatever business you’re in . . . it’s show business. Everyone from the attraction cast to the costumed characters to the housekeepers in the hotels, Disney’s cast members know that they're part of a show designed to delight and entertain guests. Whenever they’re “onstage” (Disney-speak for any area where they might encounter guests) they have to keep their smiling, approachable, helpful demeanour. At Disney, every employee follows the same guidelines as a cast member on Main Street. Make eye contact. Smile. Never eat, drink, or smoke in guests’ presence. Disney executives will never step over a piece of trash: like any cast member, they’re expected to help keep the park clean.

Does any of this make any sense at all to you? It really should. Whatever business YOU'RE in . . . it's show business. Any time your employee's interact with or can be seen by customers, they're onstage.

Exceeding your customers' expectations means maintaining professionalism, cleanliness and friendliness beyond what's already expected, and giving “that something extra". You have to show that you'll go the extra mile to make customers (guests) happy, even if that means you open the doors 10 minutes early or close 20 minutes late. If you can satisfy your customers (guests) with their experience, they'll come back. And if that means it costs a few extra dollars, that great service will overcome all else.

Disney cast members are taught to take the extra step - just like your own employee's should. No matter what role they play, the goal is happiness and exceptional service. No one should EVER have to hear the words "It's not my job" from ANY of your employees. Employees should always be onstage and exceptional service should always be the norm.

Wah - Get Over It

We all have at least one person we work with that just crawls under our skin (and slowly eats away at our very being – did I write that out loud?). It ends up affecting the morale of your other employees who get tired of having to constantly hear and see the skirmish. What’s worse are the two employees that come to you "telling" on the other one. Don’t you just want to say “Wah!” sometimes? It takes up a lot of time to deal with them. But you have to deal with them a bit more judiciously.

You – the leader – have to take control of the situation BEFORE it gets out of hand. While conflict in any environment is inevitable, when it goes unchecked and effects the workplace environment, it’s getting to be too late to deal with it quickly. It’s always easier to resolve the disputes before they become problems.

Here are a couple of things that you can do to help the situation turn around:
1st, Bring the two employees together so you can:
• show them how their behavior is affecting their colleagues and workplace,
• advise them that anything that’s interfering with a nice pleasant workplace (that you’ve tried so hard to develop) must be resolved,
• remind them that they’re both valuable employees and that you’re confident that they can resolve their differences and be able to work together (give them the benefit of the doubt),
• get their COMMITMENT to work out their differences so they can work together, and
• ensure that they understand the seriousness of the problem and that – here’s the KEY - while they don’t have to like each other, you do expect them to learn to work together.
And don’t forget to DOCUMENT everything – just in case.

2nd, Review the options with your problem children employees:
• They can work it out on their own.
• You can meet with them to address the issues.
• You can bring in a mediator to work with them to resolve the issues.
• They can refuse to work on the issues, in which case, you will be accepting their resignations in the morning (tough love).

It’s never easy, or desirable, to have to deal with these types of issues. But a good leader is going to be ready for it. This is something that you can plan on happening at some point in time. Stash this little checklist away and be ready to pull it out at the earliest onset of a problem – don’t let it get to the full on problem stage and you’ll have a much easier time dealing with it, all the way around.

Delivering Happiness

This week I’m breaking with “tradition” a bit in order to write a review of a new book. Like I’ve mentioned before, I received an advance copy of Tony Hsieh’s (CEO of Zappos.com) upcoming book – it’s actually released today – Delivering Happiness: A Path To Profits, Passion, and Purpose. Let me just tell you this – it’s a must read.

Many books on business jump right into the business at hand without a lot of early background. Tony takes us on a journey from his early childhood entrepreneur beginnings to the billion dollar success of Zappos.com. He tells us about his money making ideas as a child, including making buttons (which he advertised in Boys Life) and selling greeting cards. He manages to take us “mid-agers” right down Memory Lane.

We get an inside look at how Zappos grew, following Tony’s sale of LinkExchange (to Microsoft) in 1989 for $275 million dollars. Eventually all of the money would be gone as a bunch of friends tried (and succeeded) to keep afloat a company they dearly believed in. During that time, Tony would grow a relationship with a friend that may be seen accompanying him, to this day, to “breakfast, lunch, and dinner”. That friend being a little drink called Red Bull.

The ups and downs that the Zappos team went through prior to becoming a real success story would have been enough to cause most mere mortals to give up. Not so here. Zappos has a close, family-like, relationship that embraces every employee. They work together, play together, drink together, and basically have fun together.

Zappos’ main focus has always been on customers. The customer experience is literally number one on their list. I challenge you to find another company that allows returns, with free shipping - for an entire year. Do any of the internet companies you work with automatically upgrade to next day shipping? Free of charge?

Sure Tony and friends have made mistakes along the way. But they learned valuable lessons with each one of them. Most notably was that you “never outsource your core competencies”. If you want the best warehouse – run it yourself. If you want the best customer service – take the calls yourself.

Probably the best example of all of how important and transparent the customer experience is, is the Zappos Culture Book (I have one). They put together a hardbound culture book that includes comments from employees, customers, partners and even vendors. Included are the good AND bad comments. Again – how many companies do you know that would do that? Needless to say, most comments ARE good. The book is described as a short-term expense for a long term investment. Get one for free at www.zapposinsights.com/main/culture-book.

Now I could go into so many more examples and stories, like the 10 Core Values, or the leadership training available to everyone, but I don’t want to take anything away from your reading experience. If you’re interested in employee motivation, leadership development, corporate culture, or just Zappos in general, do yourself a favor and head out to your local bookstore (or go to www.amazon.com/deliveringhappiness) and pick up a copy. Then grab a Red Bull, sit back, and enjoy.

. . . Till Her Daddy Takes The T-Bird Away

I’m of course talking about Fun, Fun, Fun. Work CAN be fun. Yes it can. Yes it can. Trust me. More and more businesses are turning to fun as a part of their business model. And they’re very successful businesses. A couple of good examples: Google, Zappo’s, eBay. I know you’ve heard of them.

Now Google, Zappo’s, and eBay are very large organizations. Money? Oh yes, they also have a lot of money. But you don’t need to have a lot of cash though, to have fun. The real problem comes from being taken out of the comfort zone. People just aren’t used to having fun at work. Taking on a fun initiative is just plain difficult – it’s CHANGE. But by taking action and making fun a priority, businesses have been able to excel in areas where challenges and problems had been the everyday norm (does that sound at all familiar?). Having fun may not be “the one” tactic that turns your business around, but it’s one that may make the biggest difference.

Employees value fun as a means of becoming more successful at work. According to a survey conducted by Interim Services, nearly 75% of employees believed that promoting fun would make their jobs more attractive and reduce turnover. Use fun to improve customer service, sales, marketing, and human resources. And don’t forget leadership.

Keep in mind that everyone’s idea of fun may be different. You can’t just make up one activity and expect everyone to love it. It’s not fun unless they can be included in it – to have the opportunity to be included. People need a reason to stay these days. According to a USA Today study, people change jobs an average of nine times before they’re 32 years old. NINE times. Having fun is a pretty good reason to stay.

As a leader, you’re at the front line of your “Magic Kingdom”. All you really need to do to get started is lighten up and learn to laugh at yourself and with others. Notice that key word – WITH – not AT. As in any other situation, LEAD BY EXAMPLE. Create a sincere atmosphere of fun around YOU and your employee’s will soon follow.