Fred 2.0

You may have noticed I’ve been reviewing quite a few books lately.  I started off last week with a little pause in reading before the next one, just to be contacted about reviewing another brand new book.  And am I glad I said yes!

Mark Sanborn’s new book, Fred 2.0, is a follow up to his 2004 best seller, The Fred Factor.  Seldom have I ever read a success/leadership/motivation book that hits an emotional cord like this one.

The Fred Factor has been used by countless organizations, big and small, for the last decade, to impact their service and overall employee inspirations.  Fred 2.0 is bound for the same success.

Fred 2.0 is full of new, inspiring and energizing examples of people that are committed to taking ownership of their own greater service.  Mark, again, shows us that you don’t need any big budgets, training, or much of anything for that matter, to be extraordinary.  The chapter names themselves give you a good idea of what’s in store for you:

• ·      Work with Passion,
• ·      Develop Your Difference,
• ·      Elevate the Experience,
• ·      Renew Your Resolve.

The book starts right off with outstanding ideas to think about, like, “someone who does an ordinary job in an extraordinary way can have such a powerful impact on people”.  I doesn’t matter how small or “normal” you think your job may be, YOU can make it extraordinary and YOU can make a difference in others lives.  Just choose to be better than “normal”, choose to be extraordinary.

The Fred’s of the world do what they do because they know it’s the right thing to do.  Mark goes on to say that, “Being a Fred isn’t about the job you hold but how you do the job”.  You’ll learn this from “ordinary” people such as a forklift driver, a dentist, a butcher, and many more, that you have the tools you need to be extraordinary, inside of you already. 

This is a book that you’re going to want to jump on and get started.  And I wouldn’t doubt that you’ll end up picking up a few copies for your friends or co-workers.

Leadership and the Art of Struggle

Leadership is becoming more and more difficult and problematic . . . unless you have the right tools and resources.

In Steven Snyder’s new book, Leadership and the Art of Struggle, he gives you the insights you need to transform your leadership pitfalls into opportunities. Struggle happens, and you can’t be afraid to bring it out into the open. And as Chapter 1 is so rightly named, “Struggle is not a four-letter word”.

Snyder’s book is broken down into 3 building blocks:
Part 1 – Becoming Grounded – makes sense of your chaotic world and helps you to regain your “balance”.
Part 2 – Exploring New Pathways – teaches you to “reimagine the situation” and to overcome your blind spots.
Part 3 – Deepening Adaptive Energy – helps you prepare, harness, and celebrate what lies ahead.

Especially interesting to me is his explanation of blind spots – “anything that can hinder or undermine your performance that you are either unaware of or have chosen to overlook”. There are five different types (you’ll have to get the book to find out what they are). Like many other parts of the book, this makes you stop and think about things that you normally would overlook, consciously or unconsciously.

This isn’t a book to just sit, read, and put away. It’s full of hands-on practice exercises to help you immediately adapt the tools into your own implementation strategies. If you’re serious about wanting to become a better leader, you need to pick up this book today and get to work.

The Customer Rules

Well I’ve just been a busy little reading hound lately.  I love having the ability to read books pre-release and watching how they do compared to my own reviews.  And every so often I come across a book that I know is going to do well, no matter what I say.  That brings me to, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service, by Lee Cockerell.

This book had me hooked from the very start.  The common sense rules that Lee discusses are fundamental to service in ANY type of organization.  This book will make you go, “Hmmmm, that just makes sense”.  And isn’t that what you’re looking for in business book?

Lee Cockerell has been in the hospitality field for 40+ years, most recently retiring as VP of Operations at Walt Disney World, and uses this new book to teach us in short, bite-sized chapters, principles that he’s learned, sometimes the hard way, over those many years of experience.

Some of my favorite rules are,
Rule #5 - Ask Yourself, “What Would Mom Do?” - Always do the right thing and don’t do anything you would not want Mom to know about.
Rule #18 - Be a Copycat - You don’t need to try to reinvent the entire wheel.  Just improve on what others have done.
Rule #32 - Don’t Give the Responsibility Without the Authority.  How many times have you seen this go wrong?  Lee says, “It is not the problem itself that drives customers away; it’s how poorly you resolve the problem and how slowly you resolve it”.

This book is written in an easy to comprehend manner that keeps your attention.  It’s not a bunch of boring theories, but true life experiences with humor and unpretentious storytelling.  In other words, it’s the type of customer service and leadership book you’ve been looking for.  You and your service team will enjoy and value this book.

Log in to Amazon today, or go to your favorite bookstore tomorrow (March 5th) and pick up a couple of copies.  Oh - and don’t forget to pick up some highlighters also.

Purpose Must Be A Priority

This weeks post is by guest, Jeremy Kingsley who's new book, Inspired People Produce Results will be released on March 11!  If you like it half as much as I do, you'll love it! Get it now.

As the leader of your team, you must clearly understand and be able to pass on the purpose of your organization and your team’s role within that organization. If you don’t know the purpose of your efforts, you certainly won’t be able to inspire your team to success.
     
Communicating purpose will take more than requiring your team to memorize the company mission statement, however. It must become part of the culture of what everyone in your organization thinks about, says, and does each day. It will influence decisions made at the top and choices made by the “lowliest” employee.
     
Keep your own sense of purpose honed and sharp. You are the leader. Keep that big picture in mind and know exactly where you are and where you are going. Communicate your enthusiasm and dedication. Carry everyone else along with you. It will take energy and effort, but no one said that being a leader was easy.
     
Grow together. At times, it may seem that everyone has a different purpose, and that paths are diverging. Make sure that everyone sees the way back to the common goal, and that the impact their work will have on it is clear to them. It is as if each team member must make a brick, ensuring that it is strong and free from flaws, and then firmly set it in place, among others, so that the next course can rest safely upon it.
     
Friday is a great time to bring your team together, to review the week, discuss the one to come, and end the working day with a sense of triumph, feeling united, energized, and eager for what lies ahead.
     
I’m a runner, I know how my legs ache halfway through a race, and at work my head often hurts at some point during a week. It is purpose that carries tired limbs and overburdened minds on until a second wind comes and that tape is in view. Purpose fathers that final burst of energy that carries your team over the line, with the broken tape fluttering at their feet. Purpose paves the way to victory. “Good leaders,” it’s been said, “create an organization with a purpose that rises above the bottom line; great leaders go a step further, finding ways to leverage the passion of each employee in order to create incentives that transcend financial rewards.”
     
What does this statement mean? I think it’s saying that to be an exceptional leader, you must discover ways to link the passions of each individual on your team with the purposes of your organization. You may have to find ways to do this that go beyond traditional methods. As you get to know your team, you’ll discover more about their individual desires and goals and how they define their purpose in life. It may be based on their family values, faith, or recent experiences. Pay attention to these clues! The more you can find common ground between your organization’s goals and purposes and the individual goals and purposes of each member of your team, the more effective and happy they will be on the job.
     
You won’t regret making purpose a priority.

About the Author
Jeremy Kingsley is a professional speaker, author, and the President of OneLife Leadership. Since 1995 he has spoken to over 500,000 people at live events around the world. He has given over 2000 keynote speeches and his messages have reached millions through radio, television, and the internet. He has a new book titled Inspired People Produce Results, published by McGraw-Hill. Order now and learn more at www.jeremykingsley.com

The Secret of Teams

What a busy few weeks of book reading. I received a re-launch book to read on the secret of teams. I thought, "hmmmm, what could possibly be new". Well, wasn't I surprised?

Mark Miller's (VP Organizational Effectiveness, Chick-fil-A) book, The Secret of Teams, surprised the heck out of me. It's written as a parable (which I'm not usually a fan of), which makes it easier to comprehend then most other books on teams. And the common sense ideas made me think, "hmm (again), why haven't I ever looked at it like that?"

Mark has an up and coming executive (Debbie Brewster) take a look at 3 very different types of teams, totally out of her business domain. What Debbie finds is that there are common threads to success and also common types of factors to look at, no matter the team or organization. Mark says that "the keys to building great teams are universal". There is no REAL secret here. You just have to stop and smell the roses in order to realize what those keys are for you.

The biggest step for anyone trying to create a successful team is changing the  "entrenched ways of thinking and acting". Along with this is - developing your staff, your team members. Teams don't fail because the want to, they fail because they don't know what it takes to succeed.

Doing things the 'way we've always done it' has been one of my biggest pet peaves over the years. Miller's book gives you the ideas and the tools to get away from the old 'tried and true'. Chances are you've tried, but it hasn't worked, and no one wants to put the effort out to try again.

My suggestion . . . my recommendation . . . is to buy The Secret of Teams for yourself and your leadership team. It may well be the best investment that some of you will ever make.

Communication and Partnerships

Fostering a sense of partnership with your employee's is an important aspect of motivation. People typically want to do good and feel like they belong. Don't just focus on the success of the company or your management team. Realize that you can't be a successful leader and try to do everything yourself. The increased success of you and your company relies on the future success of the employee's.

Continuous communication is a must if you want employee's to develop and succeed - or help your company succeed. You need to take a proactive role in looking at what's required. Take a look at any types of barriers there are to success. This very often has to do with a lack of communication or hoarding of power. If you hoard power and knowledge, someone's not getting information they need that may increase productivity and quality of work.

A former manager of customer satisfaction at Disney summed up success like this:
"Recruit the right people, train them, continually communicate with them, ask their opinions, involve them, recognize them and celebrate with them. If you show respect for their opinions and involvement, they will be proud of what they do and they'll deliver quality service."

Don't forget about your new employee's once the next crop comes in. Set them up with a mentor - be a mentor - to help them grow from the start and continue to grow. They're going to need guidance while they're getting used to their jobs and responsibilities. Communicate and be visible from the get go. Show new people that you're glad to have them aboard and that their jobs are just as important as anyone elses.

Too often we see organizations put on their orientation program, send employees to their departments, they meet their supervisor, they get to work - only to see their supervisor again when something goes wrong.  That in itself is wrong. In order to keep people motivated leaders must continuously communicate and show they care. Even if there's no news to share, let people know that. Remember - if employees hear nothing, they'll make up things to fill in the gaps.

"We're all in this together", so keep the communication and visibility up.  Make sure you "take them" (new employees) to the corporate culture - don't let the culture come to them. That never really works out very well. That will be a topic for another day.

The Outstanding Organization

These last couple of weeks I’ve had the pleasure of reading, The Outstanding Organization, by Karen Martin.  I’ll tell you what - every organization that’s trying to improve or going through anything like a merger or restructuring should be reading this book.

There have been NUMEROUS books written on performance improvement by numerous “experts”, but they’re all, in some way, very similar . . . lots of theories.

In, The Outstanding Organization, Karen Martin, in five chapters, explains the straight to the point, duh factor of how to succeed.  She says that chaos is the main underlying issue in failed improvement.  “Chaos sabotages your ability to provide value to your customers, satisfy shareholders, . . .”  “Left unchecked, chaos destroys everything that’s good about an organization.”  Too many times, organizations start to plan without looking enough at what’s already happening and jump into the fire too quickly.

Chapter One begins right where the book should - the fundamentals.  I’ve had a couple of friends who have “flipped” houses.  What do you think the first thing is that they look at when checking out new properties?  The foundation.  Without a good foundation in business, you’re going to hold onto chaos and be unable to develop any kind of consistency.

From there Martin goes into creating clarity - truth seeking and truth telling.  Without it causes a psychological drain on everyone involved.

I loved the section on the problem of lack of focus.  She calls this “organizational attention-deficit-disorder.”  There must be focus and a sense of discipline instilled in the organization in order to get over the hurdles.

And lastly is employee engagement.  People talk and talk and talk about it, but as Karen says, it’s “the single largest contributor to an organization’s success”.

This book is based on Martin’s extensive research and experience with a number of organizations.  She taught these organizations not to accept the chaos as a norm but to fall back to the fundamentals and open the curtains to improvement.

If you’re looking for some no-nonsense ways to get your organization on, or back on track, you need, The Outstanding Organization.


Author, speaker, and consultant, Karen Martin, provides practical strategies and tools for building an Outstanding Organization. The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence is available at bookstores nationwide and on Amazon.

Because . . .

Have you ever tried to figure out why your group, department, whatever is tasked with doing something and been told, “You have more people”?


Huh? What does that have to do with the price of tea in China, or anywhere else for that matter? Sure, there are cases where this may play out, but it should not become one of those “it’s the way we’ve always done it” type answers.

Example: One area has one staff member and another has two. You have a task that fully affects both areas but it’s given exclusively to the area that has two staff members because, “you have more people”.

Now, a good leader is going to think this through. Each one of these people has a job to do, projects to work on, goals to meet. Just because there are two people doesn’t necessarily mean they have more time to devote to this other task or any other.

The point is; catch-all reasons don’t create teamwork. They don’t create motivation. They don’t create production. Each task and assignment is an individual task and assignment in itself, and must be treated as such.

Take a look at some of those catch-all phrases that you’re using . . . write them down, study them, remember them . . . now burn them. Be admired and remembered as a great leader, not disliked and remembered as a run of the mill manager.

Leaders Need to Learn

That's right . . . learn.

Like I used to tell all of my young Sailor's who would get discouraged with setbacks and lacked ambition - success is like a video game.  You have to know which buttons to push and when.  If you get knocked down you have to figure out which way is the better way to get ahead.  In other words, keep learning as you're progressing.

This learning doesn't stop when you become a supervisor, director, or even a CEO.  Part of good leadership includes continued learning.  No one can ever get to ANY level and say, "I now know it all".  But how many leaders have you ever had that had just that mentality.  I've had "a few".

 Jim Rohn once said, "The book you don't read won't help."  Makes sense, doesn't it?

Make a habit of reading books - any subject you're interested in is out there and just waiting for you.  Read trade magazines or blogs.  Go to local seminars or complete online courses (there are a lot of free ones out there).  There are so many resources out there for you to learn from.  There's no reason why you shouldn't be taking advantage of them.

"No time", you say?  Wrong answer.  Make time.  A blog only takes a couple of minutes to read.  Start by finding a couple that are published by notable "experts" and go from there.

You're never going to know it all - realize it and believe it.  You need to keep learning.  Google "leadership blogs" and/or "leadership books" and get started now.

Let Em Shine

Your staffs are an integral part of the success of your organization’s performance. This, you should know already. But how do they get to that point? How are they able to realize just how important they are?


You, as a leader, must communicate to your staff how you expect them to behave – clearly and concisely – and then let them do it. Does that mean becoming a dictator? Of course not. Think of your business like a play and your job is to be the director.

A director helps the actors rehearse their lines and actions so that they know just what to do on opening night so the play runs as smoothly as possible. A dictator would suppress the actors’ talent, where the director pulls them in and lets them shine.

To this, Walt Disney once said, “I think if there’s any part I’ve played . . . the vital part is coordinating these talents, and encouraging these talents, and carrying them down a certain line. It’s like pulling together a big orchestra. They’re all individually very talented. I have an organization of people who are really specialists. You can’t match them anywhere in the world for what they can do. But they all need to be pulled together, and that’s my job.”

I’ve had managers, as I’m sure you have, which held the reins so tightly that it sucked the energy out of me. Creativity suffers. Production suffers. Enjoyment in general is non-existent. People must have some leeway to be themselves, not a clone of a dictators’ need to be in control.

Do you let your staff shine? How can you pull them together? What type of success are you hindering by keeping the reins taut?

Everyone Picks Up Trash

Walt Disney once said about cast members (employees), “We train them to be aware that they’re there mainly to help the guest.”


Helping the guests (visitors) means not only personal deeds, but also keeping the parks clean. And when Walt said “them”, he meant everyone.

No one in your organization is exempt from guest support and service – this includes you. This reminds me of the story of the new Disney executive in California that on his first day walked past some trash on the ground while on his way from his car to his office. He got to his office, settled in, and a few minutes later another cast member walked in, placed the trash on his desk, and said, “Everyone picks up trash.”

If you want your employees to act a specific way, then you must also mirror that effort. And DON’T be surprised if someone calls you on it if you aren't doing it. It doesn’t matter whether you’re the CEO, department head, or the brand new supervisor. You must walk-the-talk. Talking only works if you have the walk to back it up.

Your employees are watching you – they see a lot more than you think. Next time you’re about to walk past trash, make sure you stop to think if that’s what you want your employees doing.

Quality Doesn't Have To Come At A Price

When was the last time you thanked your employees . . . individually?  And I'm talking about just a simple thank you.

When was the last time you shook one of your employees hands?

When was the last time you sent one of your employees a simply - hand written - note of encouragement?

Wow, don't these things sound simple?  And notice one thing that each has in common - they don't cost a thing.  Nada!  AND, as a bonus to you . . . they take very little time.

If you take a look around you can find MANY simple, and free (or at least cheap), things that you can do for your employees to thank them, to encourage them, and to create team spirit.  And what's that going to do?  Among other things, it will help to create a quality driven atmosphere.

People typically react very positively to just simple acts of kindness and inclusion.  It gives them a sense of belonging and need.  And with those feeling's comes the desire to share them themselves.

So get ready to thank, shake, and write.  And while you're at it,  lets bring back the simple everyday "art" of conversation.

Keep It Out

As we get closer and closer to election time, we hear more and more "stuff".  And that's exactly what it is.

Have you ever wondered how no one is ever wrong when it comes to politics?  Why is that?  Because we never know ALL of the facts on why someone did this or didn't do that or thought this or that . . . NEVER.

Politics boils down to one thing - opinion.  Anytime someone speaks of politics, it's mostly the way they've developed "information" in their own head.  No matter what, you can't win the argument.  So what purpose is there to purposely bringing non-winnable arguments into the office?

I say, go ahead and have your opinion.  Everyone's entitled to it.  But don't bring it in the form of a controversy   There are so many other things in the office that we can constructively put that effort towards.

Oh, by the way . . . the same goes about religion.

Slow It Down Pal

Many business leaders are just too darn busy these days. They tend to spend less time thinking about themselves and their employees, but rather use that time thinking about the bottom line, goals and strategies. You, maybe?

 

By spending so much time on the "work" aspect, they tend to get more physically and emotionally drained than leaders who take time to breath and build relationships. As a result, these "leaders" begin to avoid their relationships, become irritable, aggressive and close-minded.

 

In, Wired For Success (04/11/11), Ray Williams listed a number of key elements to becoming more mindful:

• Pay attention: Focusing 100% of your attention on whatever you are doing
• Be non-judging: take the role of an impartial observer to whatever your current experience is, and don't judge whether things are good or bad.
• Have patience: cultivate the understanding that things must develop in their own time.
• Be in the present moment: Be aware of how things are right now in the present moment, not as they were in the past, or how they might be in the future.
• Non-reactivity: Our brains are built to have you react automatically, without thinking. Mindfulness encourages you to respond to your experience rather than react to your thoughts. Being mindful is a deliberate and intentional choice.
• Have beginner's mind: have the willingness to observe the world as if it was your first time doing so. This creates an openness that is essential to being mindful.
• Trust: have trust in yourself, your intuition, and your abilities.

If you're not doing at least some of these things . . . now may be a good time to take a look them.

Help Them Grow

It only happens every few years. I’m talking about leadership books that come out that I like so much that I read it with a highlighter. I use them in staff development and lend them out to others who want to improve themselves and/or their staff.

A few years back it was Creating Magic by Lee Cockerell. Then came From Bud to Boss by Kevin Eikenberry and Guy Harris. Now – I've had the great privilege of reading a pre-launch copy of Help Them Grow or Watch Them Go: Career Conversations Employees Want by Beverly Kaye and Julie Winkle Giulioni.

Help Them Grow is the type of book that makes you think, “Hmm, why haven’t I been doing that?” It’s a straightforward roadmap on how to help your staff develop without you having to take control of the reins. Let your employees grab hold of those reins and become responsible for their own growth. Wow . . . what a concept, right? Can you see your time being freed up?

Kaye and Giulioni say that “your role is more about prompting, guiding, reflecting, exploring ideas, activating enthusiasm, and driving action”. This book shows you ways to incorporate these career conversations in your everyday work life.

Notice that last sentence that says “everyday”. Leaders don’t have time to hold extended annual appraisals that package up everything from the entire previous year – and shouldn’t – heck, they don’t remember about what you’re talking about half the time anyway! You’re already having everyday conversations with your employees (hopefully), so just change the tone a bit. You don’t need a bunch of checklists and forms. Conversations and asking questions are the keys to development.

This book gives you actionable steps to “focusing on what the employee needs to experience, know, learn, and be able to do”. Too often, leaders think they have to have all the answers (and they avoid the topic if they don’t), when what they actually need most are the questions, permitting the employee to be a first hand participant in their own successful development.

There’s so much more to this embracing book than I have time for here, so my suggestion to you is to go to Amazon on September 18 (release date) to order yourself a copy or two – others are going to want their own.

Recognition Linked to Performance

Bob Nelson, author of 1001 Ways to Reward Employees, completed a study a few years back on how employee recognition impacts performance and in turn assists managers in creating a productive team.

In his study, he found of managers that:
90% said recognizing employees helps them to motivate them.
84% said recognizing employees provides them with practical feedback.
80% said recognizing employees for good work makes it easier to get the work done.
78% said recognizing employees helps them to be more productive.

73% of managers said that they received the results they expected when they used employee recognition.
99% said that if they didn't get immediate results, they would eventually obtain the desired results.

Take another look at those statements.  Who's point-of-view are we looking at?  Not the employees - the managers'.  Yes, the employees desire and need recognition for their own good, but look at the production side and see that it's just plain good for you and your organization.

Account on This!

One of the biggest areas that I've seen lacking in leadership is keeping staff accountable.

One of the best ways that you can help people excell is to establish an accountability-based culture focused on producing results.  There are a number of basic things that you can do help this culture along, tremendously and quickly:

• Establish goals and objectives . . . that align with the organization.
• Assign each team members specific goals and objectives.
• Find out from your team what they need in order to succeed in those goals and objectives.
• Be a part of the team yourself.

and the biggie:

• FOLLOW UP!

Many leaders actually do focus on those first four bullets . . . then they lose it all at the last one.  If you don't follow up, you're just going through the motions.  That's just a waste of everone's time, including the organization's.

Teach Customer Service First

First off, this isn't a young folks bashing post.  But it is a lack of thought training bash.

We've all been there.  We walk into a store with questions or to the check-out and see young workers.  Do I stop that clerk or go to that register - or do I go to the more "seasoned" worker?

Young workers aren't usually real skilled at customer service.  They don't have the experience or the thought processes of the more seasoned worker.  However, they do the same job, see the same customers, deal with the same situations.  It is leaderships responsibility to ensure that these young folks have the proper training PRIOR to stepping foot on the floor by themselves.

I visited a major pet store chain this weekend.  When I got to the register my $3.99 item rang up as $6.99.  The cashier's response?  "Oh, it was probably in the wrong place."  No, price check, or "I'll take a look".  It was 'probably' in the wrong place.

Good customer service is not about guessing and leaving it at that.  It's about knowledge and finding out answers.  These are two easy things that CAN be taught to new staff.  If you don't know about a product ask someone else.  If you don't know the answer, find out.

"I don't know, but I can find out" will save MANY customers for your organization.  Try it out.

Find Your Platform

Last week I reviewed a new book by my friend Michael Hyatt, one of the top bloggers in the world and Chairman of Thomas Nelson Publishers. I don't usually publish multiple posts about products, but this is a book that I believe has great potential to really change some lives.

Michael has just released - today - an amazing new book for anyone with something to say or sell. It’s called Platform: Get Noticed in a Noisy World.

John C. Maxwell said about Michael - "I have watched Michael Hyatt build his own platform from the ground up to become one of the largest in the world. And he has done so with the strategies and tips he outlines in this very practical book. Any author, speaker, or business owner who wants a blueprint for getting the attention and visibility they want, needs to read this book."

To be successful in the market today, you must possess two strategic assets:

• a compelling product and
• a meaningful platform.

It's never been easier, less expensive, or more possible than right now to build your platform and Michael Hyatt will show you how.

Platform offers a step-by-step guide with proven strategies, practical tips and easy-to-replicate formulas. Whether you're an author, pastor, public speaker, entrepreneur, musician, or small business owner… developing your platform is critical for your success.

CHECK OUT THIS BONUS OFFER: To celebrate the launch of the book - this week ONLY, Michael is giving away $375.98 worth of FREE bonus content for those who purchase the book between May 21 and May 25. Complete details are available at http://michaelhyatt.com/platform.

Bonuses include:

• Platform Video Jumpstart Program (six sessions),
• How to Write a Winning Book Proposal (two e-books and two audio sessions),
• Why NOW is the Best Time Ever to Be an Author (hour-long video),
• Digital Versions of Platform (audio and eBook),
• and more!

Seriously - get this book today - take advantage of Michael’s bonus content and start building or expanding YOUR platform - now!

Get Noticed In A Noisy World

Recently, I had the honor of being chosen as one of 100 people (out of 800 candidates) to be a part of the Launch Team for Michael Hyatt’s new book, Platform: Get Noticed In A Noisy World.


Michael Hyatt is Chairman of Thompson Publishing, the 7th largest publisher in the U.S. His blog, called Intentional Leadership, is ranked #1 in the leadership category.

Anyway, back to the book. The premise of this book is that just having a good idea for writing a book, getting a record contract, gaining funding for a startup business, or anything creative for that matter, is not enough. Just having a good – even great – idea doesn’t get you in the door anymore. What a life changer this book could be to a lot of people. Now I’m not just saying that because I’m on the Launch Team. The Launch Team is formed, in part, to get good honest feedback.

These days you need to have a “platform”. Michael gives you a step-by-step guide on how to build that platform. He shows you how to use an online presence to build your brand and gain connections. If you want to be heard, people have to be listening. “People like you and me can get noticed and win big in an increasingly noisy world.”

Many books on similar subjects give you a lot of fluffy page fillers. Platform gives you the to the point information that you need. According to Michael, there are three things that building your platform provides:

• visibility,
• amplification, and
• connection.

In order to be visible, you have to have a stage – Blog, Twitter, Facebook, etc. In order to be amplified, you need to be able to be “heard” above the crowd, especially through social media. In order to be connected, you have to be able to engage your fans, customers, and supporters.

I could go on and on about all the great – and usable - information that’s in this book (personal responsibility, elevator pitches, online media kits, building your home base, generating online traffic, brand monitoring, etc.), but you’ll get more out of it by reading it yourself.

Just remember, whatever your “product” is, it has to be good – it has to WOW. One of Michael’s favorite quotes, by David Ogilvy, is, “Great marketing only makes a bad product fail faster.”

Platform will be released on May 22nd. But don’t order the book prior to that! That's an odd thing to say, isn't it? But if you wait to order the book the week of May 21st he'll give you $375.98 worth of extra FREE products. You can sign-up to be notified here: http://michaelhyatt.com/platform.