Listening to your employees is at the top of the list in Boss 101. Your organization depends on you doing this. It’s just as important as listening to your customers.
Your customers are the final authority of your success. But try this out - start there and listen back - to your employees.
It's not necessarily your products or services that create your customers. It's your employees. Take a few minutes and ask yourself a couple of basic questions.
•Are your customers evangelists or vigilantes?
•Do they refer their friends or warn them off?
•Are they repeat buyers or one-hit wonders?
Your employees create, reinforce, and support those definitions OF your customers, FOR your customers.
And remember - your employees are also listening to YOU. They’re listening to you for answers to three questions:
•What’s in it for me?
•Why should I believe?
•Why should I care?
Those answers are delivered by you in everything you say and do in communicating your Purpose, Mission, and Vision.
LISTEN, LISTEN, LISTEN!
