And So It Begins Again!

Soooo, I'm baaaack. It's great to be getting back in the saddle again. I've been away from reading and blogging for too long. With a little inspiration from the right person, here I am, diving back in. I've had a great time in the past connecting with everyone and hope to be able to continue.

For my first entry I'm going back . . . a number of years, to one of my first book reviews. This in honor of Tony Hsieh, CEO of Zappos, who gave me the opportunity and who also passed away this past week. What a big loss for the business/customer service industry.

This week I’m breaking with “tradition” a bit in order to write a review of a new book. Like I’ve mentioned before, I received an advance copy of Tony Hsieh’s (CEO of

Zappos.com) upcoming book – it’s actually released today – Delivering Happiness: A Path To Profits, Passion, and Purpose. Let me just tell you this – it’s a must read. Many books on business jump right into the business at hand without a lot of early background. Tony takes us on a journey from his early childhood entrepreneur beginnings to the billion dollar success of Zappos.com. He tells us about his money making ideas as a child, including making buttons (which he advertised in Boys Life) and selling greeting cards. He manages to take us “mid-agers” right down Memory Lane. We get an inside look at how Zappos grew, following Tony’s sale of LinkExchange (to Microsoft) in 1989 for $275 million dollars. Eventually all of the money would be gone as a bunch of friends tried (and succeeded) to keep afloat a company they dearly believed in. During that time, Tony would grow a relationship with a friend that may be seen accompanying him, to this day, to “breakfast, lunch, and dinner”. That friend being a little drink called Red Bull. The ups and downs that the Zappos team went through prior to becoming a real success story would have been enough to cause most mere mortals to give up. Not so here. Zappos has a close, family-like, relationship that embraces every employee. They work together, play together, drink together, and basically have fun together. Zappos’ main focus has always been on customers. The customer experience is literally number one on their list. I challenge you to find another company that allows returns, with free shipping - for an entire year. Do any of the internet companies you work with automatically upgrade to next day shipping? Free of charge? Sure Tony and friends have made mistakes along the way. But they learned valuable lessons with each one of them. Most notably was that you “never outsource your core competencies”. If you want the best warehouse – run it yourself. If you want the best customer service – take the calls yourself. Probably the best example of all of how important and transparent the customer experience is, is the Zappos Culture Book (I have one). They put together a hardbound culture book that includes comments from employees, customers, partners and even vendors. Included are the good AND bad comments. Again – how many companies do you know that would do that? Needless to say, most comments ARE good. The book is described as a short-term expense for a long term investment. Get one for free at www.zapposinsights.com/main/culture-book. Now I could go into so many more examples and stories, like the 10 Core Values, or the leadership training available to everyone, but I don’t want to take anything away from your reading experience. If you’re interested in employee motivation, leadership development, corporate culture, or just Zappos in general, do yourself a favor and head out to your local bookstore (or go to www.amazon.com/deliveringhappiness) and pick up a copy. Then grab a Red Bull, sit back, and enjoy.

Surprise Me!

Chip Bell has done it again! I so anticipate getting his newest book releases in the mail

and his newest, Kaleidoscope: Delivering Innovative Service That Sparkles, was worth waiting for. Chip's writing style of giving us inspiring stories of actual people and organizations getting customer service right makes reading interesting and thought-provoking. Even if you're not in the customer service industry, you'll find this book worth a good read.

Today, I have the privilege of hosting a Chip Bell blog post.

Surprise Me! by: Chip R. Bell

How would you like receiving a birthday present without any wrapping or colorful bow...just a Post-it note on the present with handwritten: “Happy Birthday?”  What would an Easter egg hunt be like if the location of all the eggs were clearly marked with a red flag?  How exciting would a treasure hunt be if some else did if for you and just brought you the bounty?

Customers today live in an over-stimulated, highly entertained world and love surprise. Unfortunately, we have so automated, programmed and managed surprise that it is now assumed when it was once upon a time enchanting.  Remember a time when a front desk clerk, rental car agent, airline gate attendant, merchant or waiter enchanted us with an unanticipated value-added something.  It had a neighborly, old-fashioned feeling when we got an extra.  The mechanic fixed something broken while servicing our vehicle and wrote “no charge” on the invoice.  We heard words like, “It’s on the house” or “we’ll comp it!”

Then, the world of unexpected extras pretty much came to an end.  Easily blamed on the tough economy, the shift was more subtle.  Extras were not actually taken away, they were managed away.  The extremes of a “no variance” philosophy from TQM and Six Sigma got pushed way beyond its rank and pay grade requiring the frontline to hand over their spontaneous generosity to the computer.  Now, the computer, not the gate agent, decides if you get that first class seat upgrade based on your frequent flyer status and seat availability.  Getting upgraded to the concierge level at a hotel is a  computer-driven decision based solely on availability and affinity program status and not the judgment call of the desk clerk.

And, the customer, robbed of that Jack-in-the-box feeling of surprise, has simply built the expectation of an extra into their criteria for satisfaction much like the cleanliness of a hospital or the security of a bank.  Value-added has become value-assumed and no longer a loyalty-creating value at all.  Proof that it has become a given not an extra is how easily the customer is disappointed when he or she fails to get what was once presented as a true surprise.

It is time to bring back the trust and authority the frontline needs to be both generous and ingenious.  If the Ritz-Carlton can trust a housekeeper to responsibly spend up to $2000 to make sure a guest leaves happy, the waiter can be trusted with the decision to comp a dessert for a loyal customer. Employees who can successfully manage a family budget, juggle soccer, tutoring and baseball practice schedules, and shop for groceries can figure out ways to surprise customers without jeopardizing the unit standards or the bottom line. 

Turning ho-hum service into a compelling story customers are eager to share requires bringing back a setting lined in trust; a place filled with joyful innovation.  It takes leaders who are as courageous as they want their employees to be creative. It calls for leaders in search of invention, not obedience.

Chip R. Bell is a renowned keynote speaker and the author of several national best-selling books. His newest book is the just-released Kaleidoscope:  Delivering Innovative Service That Sparkles. He can be reached at chipbell.com. 

I don't know . . . but I'll find out

Anyone who has worked in customer service has heard the phrase, “I don't

know . . . but I’ll find out.”  It's a wonderful phrase that will help keep

customers happy and coming back.  You shouldn’t have a problem saying it, as nobody expects you to know everything. How long will this movie be showing? What are the requirements? Is there an age limit?  You should never leave them wondering.  

But there's another side to this phrase.  Saying “I don't know, but I'll find out”, benefits you also.  If you don’t know something, you need to find out even if it’s not for this customer.  Someone is eventually going to want to know - and BAM, you already have the answer and you don’t have to spend valuable time finding it.

Now take that phrase and apply it to your everyday work, or hobbies, or whatever.  Learning never ends.  Not after college, job orientation, or even relationships. How can I utilize Google Docs? Why do we do it this way? What problems have people run into before me?  Saying this phrase, “I don’t know, but I’ll find out” to yourself, will make you continue to seek out knowledge.  It keeps your imagination and curiosity flexible.

Personally embrace this phrase to learn and explore areas that lead you in new directions.  You’ll never become stagnant.  You’ll never be bored.

Sprinkles - It's What They Want

What an absolute joy to read.  Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service, kept a smile on my face the whole way through.

As a customer service program/training developer, I’m always looking for new ideas and twists.  Looking at it from the perspective of a fun food that (most) everyone likes is brilliant.  It’s so easy to identify with.  Customers aren’t so brand loyal anymore.  They don’t want just everyday service.  They want it “a la mode”.  They want crushed graham crackers (my favorite), cherry’s, chocolate, candy, . . . they want sprinkles.

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends”.  People will talk about your great service.  They won’t talk about you if you’re just, meh.  You have to add that extra sprinkle.

There are so many wonderfully entertaining stories, examples, and inspirations in this book that you’ll want to share it with others.  You won’t just want to share the book but actually start implementing some of the ideas Chip speaks about.  This is the type of book that reignites.  Reignites thinking, reignites desire, reignites the spirit of why you’re in business in the first place.

Perception and Pulling the Weeds

Perception . . . it's what ultimately may make or break you.

What customers see, hear, touch, and smell may be the things that put your organization over the top of another.

A good example.  Have you ever noticed the hitching posts on Main Street of Walt Disney World?  Probably not.  That's because they paint them every night if needed.  They're nicely painted, no scratches, no gouges.  Do you think you'd notice them if they were all beat up?  Most likely.  Disney wants to be known as a clean and well kept destination.  And they are.

How many times have you walked into a barbershop, Doctor's office, restaurant, or other business and the first thing you see before even entering are weeds in the planters - that are supposed to hold flowers?  You may also see signs falling down, cigarette butts on the ground, filthy windows, portions of lighted signs that are burned out, hand-written paper signs on the doors and windows, employee vehicles parked where customers should be . . . the list goes on.

The point is, that this is part of the businesses Brand (good or bad), and all of these things form your perception of the service and leadership of the establishment before you even enter!  But it doesn't stop there.  The interior is just as important, if not more.  You may have the better service or the better food, but the guy across the street with the more cared for appearance may have more customers.

Put yourself in a customer's shoes.  Make a weekly walk through with a clipboard and make a list of everything that needs attention.  Better yet, create a checklist of things to look for so you don't miss any.  Just remember that none of this does any good unless you actually tend to the difficiencies.

Customer Service? But They're Co-Workers!

What all employee's need to realize is that INTERNAL customer service is just as important as external.  Everyone is a customer of someone else.  It's not rocket science.  Just think about these 3 simple factors to provide better quality service:

Respect:

Everyone has their job for a reason.  While all members of a team may not contribute equally, each is considered equally important.

When you give respect, you earn respect.

Interdependency:

It's not a one man show.  We can only truly succeed when our entire organization succeeds.

When you are there for someone, someone will be there for you.

Reciprocity:

“What goes around, comes around”.  Usually, this is used negatively.  With a winning team, it's in reference to mutual benefit and support.

When you're willing to give assistance, support, caring, and benefit of the doubt, you'll also receive the same in return.

 Give a little - gain a lot!

Sprint Empowers "Social Media Ninjas" to Help in Turnaround

Today I'm happy and privileged to host a blog post by Bob Thompson, author of Hooked on Customers.

In 2007, Sprint’s customer satisfaction rating was 61, worst in the wireless telecom industry by a wide margin. Fast forward five years and CEO Dan Hesse had accomplished an amazing turnaround. Sprint’s ACSI score climbed ten points to an industry-leading 71—the biggest improvement of any company in any industry—and was ranked number one in call center satisfaction.

How did Hesse do it? Given the bleak situation, he could have continued to slash costs, hunker down, and hope for a buyer to rescue the company. Instead, taking a customer-centric approach, he directed the organization to fix its customer service problems and innovate to increase value to customers.

No doubt low morale was a factor in poor customer experiences. In the commentary surrounding the "Sprint 1000" debacle (the company fired customers due to excessive support requests), many said that the calls were the result of dealing with Sprint employees who could not take care of a problem, getting transferred around, and even being dropped and having to call back. In short, customers wanted more “one and done” calls.

I’ve written previously that authority, insights, and motivation are key to empowering call center agents to improve first call resolution (FCR) and delight customers. Sprint has invested in an array of call center technologies and software applications to help agents resolve service requests more effectively. However, it’s not clear that any specific solution had a transformative impact. Rather, it was Hesse’s decision to make customer experience a corporate goal, and the use of analytics to focus on the right problems, that made the biggest difference, in my view.

I do think Sprint made innovative use of social media to empower its employees to serve as “ambassadors” for the company. An offshoot of its “Employees Helping Customers” initiative, Social Media Ninjas was launched in 2010 to help improve Sprint’s reputation using social media sites like Facebook, Twitter, and YouTube. Jennifer Sniderman, Sprint’s group manager of employee communications, said the program was inspired by discussions about “how to leverage outreach to customers as a competitive advantage.” Customers were taking to social media to vent about problems, so why not equip Sprint employees to engage and help? Sniderman said Ninjas were asked to “have an authentic conversation, talk about what you know, be friendly, help when you can, and answer questions.”

All too often, support issues are dumped on the contact center, including problems created in product development, marketing, or elsewhere. Sprint’s Social Media Ninjas program is a brilliant use of social media to unleash the influence of thousands of employees to rebuild its brand. As of December 2012, 2,700 Ninjas were helping to improve Sprint’s reputation using their personal networks to engage with customers. Inviting all employees to lend a hand helping customers also sends a message that delivering a great customer experience is everyone’s responsibility.

By 2013 employee morale had noticeably improved. On Glassdoor, one account executive employed for eight years called his experience a “wild, awesome ride” and gives Sprint management good marks for innovation, cleaning out poor performers, and listening to employees. Hesse has earned a 79 percent approval rating, significantly better than his peers at major wireless carriers.

About Bob

Bob Thompson is an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. He is founder and CEO of CustomerThink Corporation, an independent research and publishing firm, and founder and editor-in-chief of CustomerThink.com, the world's largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. His book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms.

For more information visit http://hookedoncustomers.com

Hooked On Customers

Listen – Think – Empower – Create – Delight.  There ya go, the 5 key organizational habits of customer-centric companies.  Some of you will say, “got it” . . . and fail.  Others will become curious and read Robert Thompson’s new book, HookedOn Customers: The Five Habits of Legendary Customer-Centric Companies . . . and succeed.  Bob gives us an abundance of research, interviews, and examples to help you outline your path to customer-centric success.

Contrary to what it should be, customer service is quite often just a department in many organizations.  It’s handled in one area by a few employees.  Customer-centric organizations, on the other hand, embrace the customer throughout the organization.  Bob takes a look at how various organizations do it right . . . and wrong – Home Depot, Apple, Best Western, JC Penny, Ryanair, Wells Fargo, Zappos (you’ll have to read the book to find out who’s good or not).

So many organizations focus too much just on the “hello’s” and “thank you’s”.  Those are all great – and needed, but Bob sums it up well when he says, “driving consumer loyalty is not as simple as providing great service.  Providing “the right stuff” at a fair price is still critical”.  What’s also critical are employee efforts in creating a desirable brand.  Keep in mind that your employees ARE part of your brand.

There’s no “best method” for driving loyalty but along with his years of research, Bob provides some very important questions to ask in order to know what to measure in your own research and development.

Bob Thompson is founder and CEO of research and publishing firm CustomerThink Corporation and editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and execute customer-centric business strategies. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. Bob’s new book, Hooked on Customers, is now available on Amazon. Follow Bob on Twitter: @Bob_Thompson, and connect with him on LinkedIn.

Raise Your Voice

The new book, RaiseYour Voice: A Cause Manifesto, by Brian Sooy, was such a

surprise.  It’s geared toward the non-profit sector and having worked there for the past 14 years it looked like it would be interesting.  What I didn’t realize is how applicable it would be to most any organization.

Brian’s book helps you to stop and ask some important questions.  Questions that too many organizations just don’t take the time to ask or don’t ask because they may realize they’re heading in the opposite direction.

What you’ll learn in this book, I think, is pretty well summed up on Page 2:  “A nonprofit should not be perceived as a soulless corporation, but as a group of individuals who want to make a difference, to change the world, and to have an impact in the lives of people for generations to come”.

You won’t get to the best place possible without purpose, mission/vision, goals/outcomes, and strategy.  Know – for sure – why you’re in business.  Be specific on how to get there.  Have clarity in it all.  Your business is a whole lot bigger than the people at the “top” or the name on your stationary.

Raising money; communicating with donors, employees, and customers; and marketing your brand are all things that require you to “raise your voice” to be able to relay your cause.  Whether a non-profit or for-profit, you’re in business for a reason.  This book will give you the designs that just may help you get your culture back in line and your reputation improved.

Bad Management=Bad Service

Don’t wait for customer service to get bad before you do anything about it. By then it’s too

late. The damage has been done. Now you’re into damage-control mode – which takes a lot more effort.

Monkey see, monkey do, here’s an easy activity to do (didn’t mean for that to rhyme, but I’ll take it). Go to a few local retail stores or restaurants. Spend just a few minutes in each one, just observing the employees. You’ll be able to tell what the management is like within just a couple of minutes because the employees walk the leader’s talk.

No matter how good the stores’ customer service “program” is, it won’t be successful unless the leaders walk the talk.

You can’t just focus on the everyday business stuff – products, marketing, sales. In his book, The Customer Rules, Lee Cockerell goes on to say that, “Managers have to recognize that sustained profits depend on their ability to generate consistent, ongoing, excellent service”.

 

You have to keep good service in the forefront of everyone’s mind if you want it to be consistent.

Value Stream Mapping

In a nutshell, value stream mapping is a lean-management method for analyzing the current state and designing a future state for the series of events that take a product or service from its beginning through to the customer.  Now I'm not typically too big on theories, statistics, mapping, etc.  But when I read Value Stream Mapping: How to Visualize Work and Align Leadership for Organizational Transformation, I had to rethink a bit as I started to compare it to storyboarding - which I DO like.

Karen Martin and Mike Osterling have taken the confusion out of value stream mapping (VSM) and show how to utilize it in an easy and effective way.  They show us that VSM can not only be used with manufacturing, but also in logistics, supply chain, service oriented industries, healthcare, software development, product development, and even administrative and office processes.  Have you ever thought of using VSM as an effective means to orient new hires?  It can also "provide a clear line of sight to the external customer from every function and work area involved in the value stream".  How can that possibly not be good?

Hey, here's a novel idea from Karen and Mike - go the Gemba.  I love that term/idea.  Gemba, as they describe it, is a Japanese word for "the real place, where the work is actually done".  A critical step in VSM is physically walking the value stream.  I believe that's where most organizations fail right off the bat.  You must be willing to walk the talk.

You don't need to be a big statistics geek to understand what Karen and Mike are talking about here.  The book is well written and easily understood which will help you to quickly understand the basics of VSM all the way through the execution steps.  The historical problem with VSM is that people just don't understand it.  Well after reading this book, that will no longer be a valid excuse.

The Age of the Customer

One of my favorite quotes in Jim Blasingame’s new book, The Age of the Customer, comes from Blasingame’s Law of Business Love, which reads, “It’s okay to fall in love with what you do, but it’s not okay to fall in love with how you do it”.

This IS the age of the customer and businesses cannot rest on the “normal”, or “what’s always worked”.  You have to start looking at what the customer wants and even knowing what they want before they do.

Cases in point:

Restaurants – posting daily menus and specials online.

Tire stores – creating a customer contact system to remind them when tires need to be checked, rotated and balanced.

Wholesale suppliers – figure out how to get more customers IN the door to get closer to the end user instead of just dropping merchandise off at their door.

One of my favorite quotes in the book . . . okay, I have more than one . . . is, “Remember, face-to-face is the original social media”.  You can, and should, demonstrate values and provide added resources online.  Build a community.  But face-to-face customer networking is still a very powerful tool.  Relationship building starts immediately.  Depending on the situation or business, when it comes to relationships, it may be lasting or even just long enough for that one interaction.

Jim shows us how customer relationships have been shifting and changing and we need to start thinking of our customers as partners.  The power has shifted from the seller to the customer.  He sets us up for continued change and success well into the future.  If you think you have a handle on customer expectations, you really need to read this book to set your ideas straight.

Why I Like My Mechanic Better Than My Doctor

Some doctors need to take a page from the customer service manual of my mechanic.  Why, you ask?  When 
was the last time you didn't have to pay for a follow up visit to your doctor?  Original appointment, follow up - just to see how you're doing, appointment to discuss your test results or to check on your medication size (I know - it's all driven by insurance companies - just go with me a minute).  Paying - even with a co-pay - for all of those appointments adds up very quickly.  No wonder people don't like going to the doctor.  Personally, I believe that "follow-ups" should be included with the original appointment.

Any business, medical or otherwise, could learn from my mechanic (Choice Automotive Repair).  His business is based on customer service.  There are a million mechanics around.  But he realizes that it's customer service that brings people back.  He tells me and shows me everything - and he doesn't mark up parts like others do.  I found him through word of mouth when I left my previous mechanic because of lousy customer service.

Recently, when I had to have my transmission replaced, he did what he could to get the price down and still have a quality warrantied product.  The first transmission didn't shift quite right and he made the company build an entirely new one.  I've had a couple minor issues since then with the transmission (covered) - plus some other minor things - and have not had to pay a thing.  He knows that it's not only the big things, but also the "little things" that will keep customers happy and coming back.  Just a smile and hello does not make great customer service.

In businesses where there's a lot of competition and you do the same thing, the only thing that may set you apart is customer service.

Now, to be fair, yes I've liked doctors in the passed, but have never actively recommended one.  Do you think I recommend my mechanic?  Absolutely.  All the time.  I may sound like I'm picking on doctors, but I'm really not, they just serve as a good example.  Actually, every type of business, whether medical, mechanical, service, or retail, needs to look at the whole picture, evaluate the regulations, and ask, "What is going to keep our customers coming back and talking - positively - about us?"  "What exactly is my customer getting, or not getting, for their payment?"   

To Tell Em Or Not

Customers react to bad service in many different ways.  The two main ways are to either talk to a supervisor or just leave without telling anyone.  Which would you rather have happen at your organization?

If an upset customer leaves without telling anyone, you're probably not going to see that person again . . . and they're going to a few of their friends who are then going to tell a few of theirs.  You'll never know what the issue was and you'll never know that it needs to be fixed.

If an upset customer stops to talk with you, sure it's taking time away from your own agenda and you have to have personal contact, but realize that they're taking a personal interest and time to let you know that you have a problem.  The only way to fix the issue is to know about it, right.

If you don't have readily available means to let customer contact you, you're missing out - big time - plus you're ticking them off even more.  If people want to complain, they're going to search and find a way.  But, on the other hand, what about the people who want to say nice things or share ideas that could make other customers' visits better?  They may take a quick look on the Internet for a contact, but if they don't find it quickly enough, you're not going to hear from them.

This is all a part of your organizations Brand.

A means of personal contact, phone numbers, and emails - ensure that they're readily available at the "point of sale", your website, and brochures.  Good customer service sells.

The Customer's Always Right??

How many times have you heard that old saying, "The customer's always right"?  Sounds good to the customer . . . but do you really feel that way?

Think about it.  It's your organization.  You have procedures.  You're regulated by someone.  How can the customer always be right?  Why are you going to publicize something that you're not going to uphold?  That just leads to problems.

Approached the right way, you can make the customer feel good, and even right, by taking ownership and dealing with him/her on a positive level.  This could be long discussion but in a nutshell,

• take ownership of the issue,
• thank the customer for the complaint/report,
• understand their feelings,
• explain your procedures/regulations,
• ask how you can resolve the issue, together,
• do whatever you can (fix it, call a supervisor, etc),
• thank them for bringing the issue to your attention,
• follow-up.

Good customer service is not hard.  People just make it hard.  Remember, Treat Everyone As Me still goes a long way.

Innovative Service Starts Here

When I'm given a small motivational type of book to read, I'm usually just expecting a quick read of motivational quotes with nothing really new.  Such is not the case with Chip Bell's new book The 9 1/2 Principles of Innovative Service.  Published by SimpleTruths, this has got to be one of the best books I've read of this type.

Chip's book is full of easy to implement ideas to delight customers.  It's written, not as basic ideas for you to figure out, but as inspiration with actual practical use that can be easily and quickly tailored to your type of organization.  Working off the premise that "Tough economic times call for a new approach: value-unique service", he provides us with a multitude of examples of companies that have made it to the top with their unique customer service thinking.

Never forget that customers have options, so you need to add the extra to ordinary.  This book is one that you'll want to share with your employees because there are so many sparks of imagination in it that your employees will be coming up with many of their own innovations.  With that comes more ownership, which drives better service.

Baby Service Steps

Simple question . . . How many successful organizations do you know of that

don't have some kind of customer service program for their employee's?  I'd be willing to guess, not many.

Take a look at such company's as, Disney, Zappo's, FedEx, and Wegmans (grocery chain).  These organizations are ranked at or near the top in customer service every year.  They all have customer service programs of some form.

We often hear the same things, "We already give good service", "We don't get many complaints".  Well why wouldn't you want to give "extraordinary" service or get even less complaints?

If nothing else, a CS program serves as a reminder to employee's to do even better than they are already.  It provides people with reminders and fresh ideas.  It turns those little light bulbs on . . . or back on.

Start thinking about it today.  Start small and grow from there.  It doesn't need to be extravagant - email reminders/ideas, newsletters, pre-work meetings, shared stories of "wow" service.  Do any of this and you're well on your way to better service.

Fred 2.0

You may have noticed I’ve been reviewing quite a few books lately.  I started off last week with a little pause in reading before the next one, just to be contacted about reviewing another brand new book.  And am I glad I said yes!

Mark Sanborn’s new book, Fred 2.0, is a follow up to his 2004 best seller, The Fred Factor.  Seldom have I ever read a success/leadership/motivation book that hits an emotional cord like this one.

The Fred Factor has been used by countless organizations, big and small, for the last decade, to impact their service and overall employee inspirations.  Fred 2.0 is bound for the same success.

Fred 2.0 is full of new, inspiring and energizing examples of people that are committed to taking ownership of their own greater service.  Mark, again, shows us that you don’t need any big budgets, training, or much of anything for that matter, to be extraordinary.  The chapter names themselves give you a good idea of what’s in store for you:

• ·      Work with Passion,
• ·      Develop Your Difference,
• ·      Elevate the Experience,
• ·      Renew Your Resolve.

The book starts right off with outstanding ideas to think about, like, “someone who does an ordinary job in an extraordinary way can have such a powerful impact on people”.  I doesn’t matter how small or “normal” you think your job may be, YOU can make it extraordinary and YOU can make a difference in others lives.  Just choose to be better than “normal”, choose to be extraordinary.

The Fred’s of the world do what they do because they know it’s the right thing to do.  Mark goes on to say that, “Being a Fred isn’t about the job you hold but how you do the job”.  You’ll learn this from “ordinary” people such as a forklift driver, a dentist, a butcher, and many more, that you have the tools you need to be extraordinary, inside of you already. 

This is a book that you’re going to want to jump on and get started.  And I wouldn’t doubt that you’ll end up picking up a few copies for your friends or co-workers.

The Customer Rules

Well I’ve just been a busy little reading hound lately.  I love having the ability to read books pre-release and watching how they do compared to my own reviews.  And every so often I come across a book that I know is going to do well, no matter what I say.  That brings me to, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service, by Lee Cockerell.

This book had me hooked from the very start.  The common sense rules that Lee discusses are fundamental to service in ANY type of organization.  This book will make you go, “Hmmmm, that just makes sense”.  And isn’t that what you’re looking for in business book?

Lee Cockerell has been in the hospitality field for 40+ years, most recently retiring as VP of Operations at Walt Disney World, and uses this new book to teach us in short, bite-sized chapters, principles that he’s learned, sometimes the hard way, over those many years of experience.

Some of my favorite rules are,
Rule #5 - Ask Yourself, “What Would Mom Do?” - Always do the right thing and don’t do anything you would not want Mom to know about.
Rule #18 - Be a Copycat - You don’t need to try to reinvent the entire wheel.  Just improve on what others have done.
Rule #32 - Don’t Give the Responsibility Without the Authority.  How many times have you seen this go wrong?  Lee says, “It is not the problem itself that drives customers away; it’s how poorly you resolve the problem and how slowly you resolve it”.

This book is written in an easy to comprehend manner that keeps your attention.  It’s not a bunch of boring theories, but true life experiences with humor and unpretentious storytelling.  In other words, it’s the type of customer service and leadership book you’ve been looking for.  You and your service team will enjoy and value this book.

Log in to Amazon today, or go to your favorite bookstore tomorrow (March 5th) and pick up a couple of copies.  Oh - and don’t forget to pick up some highlighters also.

Everyone Picks Up Trash

Walt Disney once said about cast members (employees), “We train them to be aware that they’re there mainly to help the guest.”


Helping the guests (visitors) means not only personal deeds, but also keeping the parks clean. And when Walt said “them”, he meant everyone.

No one in your organization is exempt from guest support and service – this includes you. This reminds me of the story of the new Disney executive in California that on his first day walked past some trash on the ground while on his way from his car to his office. He got to his office, settled in, and a few minutes later another cast member walked in, placed the trash on his desk, and said, “Everyone picks up trash.”

If you want your employees to act a specific way, then you must also mirror that effort. And DON’T be surprised if someone calls you on it if you aren't doing it. It doesn’t matter whether you’re the CEO, department head, or the brand new supervisor. You must walk-the-talk. Talking only works if you have the walk to back it up.

Your employees are watching you – they see a lot more than you think. Next time you’re about to walk past trash, make sure you stop to think if that’s what you want your employees doing.