Fred 2.0

You may have noticed I’ve been reviewing quite a few books lately.  I started off last week with a little pause in reading before the next one, just to be contacted about reviewing another brand new book.  And am I glad I said yes!

Mark Sanborn’s new book, Fred 2.0, is a follow up to his 2004 best seller, The Fred Factor.  Seldom have I ever read a success/leadership/motivation book that hits an emotional cord like this one.

The Fred Factor has been used by countless organizations, big and small, for the last decade, to impact their service and overall employee inspirations.  Fred 2.0 is bound for the same success.

Fred 2.0 is full of new, inspiring and energizing examples of people that are committed to taking ownership of their own greater service.  Mark, again, shows us that you don’t need any big budgets, training, or much of anything for that matter, to be extraordinary.  The chapter names themselves give you a good idea of what’s in store for you:

• ·      Work with Passion,
• ·      Develop Your Difference,
• ·      Elevate the Experience,
• ·      Renew Your Resolve.

The book starts right off with outstanding ideas to think about, like, “someone who does an ordinary job in an extraordinary way can have such a powerful impact on people”.  I doesn’t matter how small or “normal” you think your job may be, YOU can make it extraordinary and YOU can make a difference in others lives.  Just choose to be better than “normal”, choose to be extraordinary.

The Fred’s of the world do what they do because they know it’s the right thing to do.  Mark goes on to say that, “Being a Fred isn’t about the job you hold but how you do the job”.  You’ll learn this from “ordinary” people such as a forklift driver, a dentist, a butcher, and many more, that you have the tools you need to be extraordinary, inside of you already. 

This is a book that you’re going to want to jump on and get started.  And I wouldn’t doubt that you’ll end up picking up a few copies for your friends or co-workers.