Creating Magic

As I’ve gotten back into blogging, I’ve been looking back at my favorite book reviews and realized I never wrote an actual review on my, probably all-time, favorite, Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney, by Lee Cockerell. I’ve mentioned it more than a few times but it deserves more.

Creating Magic probably took me twice as long to read, just because I did so much highlighting throughout. I have a good size personal library of leadership and customer service books and it is, by far, my most loaned out book.

This is the perfect book for any leader working in, or interested in, the service industry, and for that matter, any industry. After starting out his career as a much more hard-nosed manager, Lee has become the model of great leadership building immediate rapport with employees. He holds nothing back in this book, describing each job along his path and what he had to change about himself to become a successful leader.

One of my favorite quotes is actually the very first line of the book, “It’s not the magic that makes it work; it’s the way we work that makes it magic.” Following the 10 strategies of the book, Lee was able to become a highly-skilled, efficient, and admired leader as Executive Vice-President, Operations of Walt Disney World Resort. Those 10 Strategies are:

#1 - Remember, everyone is important

#2 - Break the mold

#3 - Make your people your brand

#4 - Create magic through training

#5 - Eliminate hassles

#6 - Learn the truth

#7 - Burn the free fuel

#8 - Stay ahead of the pack

#9 - Be careful what you say and do

#10 - Develop character.

These strategies can easily be implemented by the smallest business owner all the way to the Fortune 500 CEO. It’s the way that people are treated that makes any business, and Lee Cockerell gives you the common sense approach and inspiration to make it a reality.