Tuesday, February 10, 2015

Sprinkles - It's What They Want

What an absolute joy to read.  Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service, kept a smile on my face the whole way through.

As a customer service program/training developer, I’m always looking for new ideas and twists.  Looking at it from the perspective of a fun food that (most) everyone likes is brilliant.  It’s so easy to identify with.  Customers aren’t so brand loyal anymore.  They don’t want just everyday service.  They want it “a la mode”.  They want crushed graham crackers (my favorite), cherry’s, chocolate, candy, . . . they want sprinkles.

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends”.  People will talk about your great service.  They won’t talk about you if you’re just, meh.  You have to add that extra sprinkle.

There are so many wonderfully entertaining stories, examples, and inspirations in this book that you’ll want to share it with others.  You won’t just want to share the book but actually start implementing some of the ideas Chip speaks about.  This is the type of book that reignites.  Reignites thinking, reignites desire, reignites the spirit of why you’re in business in the first place.

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