Wednesday, September 1, 2010

It's Show Business

Whatever business you’re in . . . it’s show business. Everyone from the attraction cast to the costumed characters to the housekeepers in the hotels, Disney’s cast members know that they're part of a show designed to delight and entertain guests. Whenever they’re “onstage” (Disney-speak for any area where they might encounter guests) they have to keep their smiling, approachable, helpful demeanour. At Disney, every employee follows the same guidelines as a cast member on Main Street. Make eye contact. Smile. Never eat, drink, or smoke in guests’ presence. Disney executives will never step over a piece of trash: like any cast member, they’re expected to help keep the park clean.

Does any of this make any sense at all to you? It really should. Whatever business YOU'RE in . . . it's show business. Any time your employee's interact with or can be seen by customers, they're onstage.

Exceeding your customers' expectations means maintaining professionalism, cleanliness and friendliness beyond what's already expected, and giving “that something extra". You have to show that you'll go the extra mile to make customers (guests) happy, even if that means you open the doors 10 minutes early or close 20 minutes late. If you can satisfy your customers (guests) with their experience, they'll come back. And if that means it costs a few extra dollars, that great service will overcome all else.

Disney cast members are taught to take the extra step - just like your own employee's should. No matter what role they play, the goal is happiness and exceptional service. No one should EVER have to hear the words "It's not my job" from ANY of your employees. Employees should always be onstage and exceptional service should always be the norm.

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