- Honor - "I am accountable for my personal and professional behavior." Everyone is accountable for themselves. You must take full responsibility for your actions and keep your word. Dating back to at least 1500 Scotland, the motto "my word is my bond" still holds true today.
- Courage - "Courage is the value that gives me the moral and mental strength to do what is right, with confidence and resolution, even in the face of temptation or adversity." Overcome challenges while adhering to your own personal high standards. Make your day to day decisions based on the good of the organization and your employee's.
- Commitment - "Join together as a team to improve the quality of our work, our people and ourselves." You must be able to care for your employee's AND respect them - no matter what level they're at (including up the chain) or how long they've been with the organization. High personal standards and morals are your ladder up.