Wednesday, December 15, 2010

Suck Em In

I looooove Chinese buffet's. I could eat there about every day. General Tsao's Chicken? . . . The bomb. Anyway. Earlier this year we had found a buffet pretty close by. What a find, right? Wrong. It was close but the price was $10.99 for a buffet that was the size worth MAYBE 2/3 of that price. And not all that tasty. Of course we never returned.

So, last week we happened to be doing some Christmas shopping at the strip mall where this buffet is and I noticed a sign on the door that said $6.99 all day on Tuesday's during December. BINGO. So guess where we ate last night? A Mexican restaurant . . . just kidding. We went to the Chinese buffet.

Well holy cow. They had, at least, doubled the size of the buffet and added a made-to-order sushi counter. It was fantastic . . . and now worth the $10.99.

But on the way out we spotted another price sign that says beginning January 1st, the everyday price would increase to $11.99! Ahhhhh, the hook.

This restaurant implemented a few great marketing strategies. They:
- lowered their price for December to bring in more customers that have less expendable cash due to buying Christmas presents,
- lowered their price to bring in more customers to learn about their great strides in improvements, and
- informed their customers of the price increase following their great meal - in which they devoured more food than they normally would in two days - making $11.99 seem more justifiable.

This seemed to me like a well thought out marketing plan. Many times these types of establishments (buffet's, etc) just throw things at you - $6.99 one day, $11.99 the next - with no warning or justification. My hats off to New China.

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