Wednesday, May 16, 2012

Get Noticed In A Noisy World

Recently, I had the honor of being chosen as one of 100 people (out of 800 candidates) to be a part of the Launch Team for Michael Hyatt’s new book, Platform: Get Noticed In A Noisy World.

Michael Hyatt is Chairman of Thompson Publishing, the 7th largest publisher in the U.S. His blog, called Intentional Leadership, is ranked #1 in the leadership category.

Anyway, back to the book. The premise of this book is that just having a good idea for writing a book, getting a record contract, gaining funding for a startup business, or anything creative for that matter, is not enough. Just having a good – even great – idea doesn’t get you in the door anymore. What a life changer this book could be to a lot of people. Now I’m not just saying that because I’m on the Launch Team. The Launch Team is formed, in part, to get good honest feedback.

These days you need to have a “platform”. Michael gives you a step-by-step guide on how to build that platform. He shows you how to use an online presence to build your brand and gain connections. If you want to be heard, people have to be listening. “People like you and me can get noticed and win big in an increasingly noisy world.”

Many books on similar subjects give you a lot of fluffy page fillers. Platform gives you the to the point information that you need. According to Michael, there are three things that building your platform provides:
  • visibility,
  • amplification, and
  • connection.
In order to be visible, you have to have a stage – Blog, Twitter, Facebook, etc. In order to be amplified, you need to be able to be “heard” above the crowd, especially through social media. In order to be connected, you have to be able to engage your fans, customers, and supporters.

I could go on and on about all the great – and usable - information that’s in this book (personal responsibility, elevator pitches, online media kits, building your home base, generating online traffic, brand monitoring, etc.), but you’ll get more out of it by reading it yourself.

Just remember, whatever your “product” is, it has to be good – it has to WOW. One of Michael’s favorite quotes, by David Ogilvy, is, “Great marketing only makes a bad product fail faster.”

Platform will be released on May 22nd. But don’t order the book prior to that! That's an odd thing to say, isn't it? But if you wait to order the book the week of May 21st he'll give you $375.98 worth of extra FREE products. You can sign-up to be notified here:

1 comment:

Tammy Helfrich said...

Great post. I ageee. It is straight to the point and full if incredible information.