"Oh yeah"

This past weekend, right up the street from me in Seminole, FL, we lost a great example of personal “branding”. “Macho Man” Randy Savage suffered a fatal heart attack while driving and hit head on into a tree.

“Macho Man”, as he is affectionately referred to the world around by young and old, grew up in Downers Grove, IL where he dreamed about becoming a baseball player. He would eventually do just that, playing for the St. Louis Cardinals and the Cincinnati Reds. You don’t remember that? That’s okay. I don’t either. However I do remember “Macho Man” Randy Savage - the wrestler.

After his baseball career took a sudden downfall, Randall Poffo of Downers Grove, IL took to professional (you be the judge) wrestling. He completely re-made himself with a new look, a new name, flamboyant attire, an ‘I will succeed’ attitude, and a flair for business.

Through Savage’s wrestling career, he was a “good guy” and a “bad guy” - but always likeable. But no matter what he did or who he teamed up with (like Hulk Hogan), he’s always going to be remembered as the “Macho Man” – good, bad, or indifferent. He’s still very well known and his image can be seen, and bought, all over the world.

His wrestling career began in 1974 and ran until 2004. “Oh yeah!” Randy Savage knew how to play the game and use it to his advantage.

RIP “Macho Man”.